Tips on Analyzing Keywords

June 28, 2009 by admin  
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sandeep asked:


The keywords are important words that your visitors use to find your site. The prospect visitor will type a keyword in the search engine and will get a list of results. In order your website to be displayed by the search engines on a specific search phrase the search engines should “believe” that your website is relevant for this search phrase. To make your website relevant for a certain keyword you need to choose them carefully and to use them wisely in your website content and meta tags.

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Keyword tags are an important element in all web pages. keyword tags are one of the best ways of optimizing the number of visitors on your site.

A good web page should contain the information that people are looking for. So, while developing the content of any web page its really important to find out the important keywords and then to put them in the content of the web page. Basically the keywords can be found easily when u will view as a user or visitor of the web page, find out how the visitor will use the search terms and those search terms will become your most important keywords.

Keyword research is very time consuming but if done right, will provide your website a continuous flow of quality targeted traffic. Using the best keywords to describe your web site helps get those searchers to visit your website. In information retrieval a keyword is a word or phrase which describes a concept found in a document.

Search engines today only want one thing and that is quality, relevant search results that will be of help for all of their users. So, they only find those web pages having good content.

Keyword Density

At the time of this publication, an article – or webpage content – can be as short as 300 words while anything more than 600 words (in SEO Article Marketing) is thought to lose a reader’s interest. The number of words in an article is extremely important, as it helps to determine a thing called keyword density.

Here are a few techniques that you can use to help determine what keywords and phrases you should select preferably before building your Web site.

• First, make your own list of keywords (search words) and key phrases (search phrases) that your potential customers might use when looking for your information, product, or service. Remember to include synonyms and well as common misspellings.

• Search these keywords and key phrases to find your competitors on the top search engines. Then review these Web sites for keywords they are using.

• If you have a Web site with a statistics package or Web analytics software check the keywords and key phrases that people are presently using to view your Web site.

How to Analyze Keywords? The first step is research and creating a list of potential keywords. Various methods and ways to build the list of search terms are:

• List all the keywords your competitors are using on their websites.

• Discuss the likely search phrases_creations used by your colleagues and friends.

• Study the log for current traffic to your website and list all the keywords that brought traffic to your website.

• Refer Thesaurus.

• List all your primary products and services offered on the website.

If your website sells branded products and services then list all the brand names.



XAVIER

Mr SEO and Mr Keyword Spy – Knocking on Your Site’s Door

May 21, 2009 by admin  
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Zey Gutierrez asked:


Lots of marketers and ad agencies offer keyword research services. Keyword research and analysis are not as simple as using the free tools at AdWords and Overture. Advertisers must see beyond these tools and grasp the real time competition they are in.

Of course, design and interface are important, customer support and relations are equally important, but they’re all focused on what happens once a potential client gets to your site. And there enters the need for SEO.

And when you seek SEO to knock on your site, there comes with it, the inseparable “keyword research.”

Keep in mind that keyword marketing research would determine the success or failure of a site, no matter how user-friendly or well-designed the pages in it. While doing optimization, it is always recommended to do a competitive analysis to discover the top keywords used by online searchers to find services and products and what search terms are utilized by your competitors who are doing pretty well in marketing themselves.

To get straight to the point, keyword research is the giant step for any search engine “findability” effort whether it is off page or on page optimization. A well-optimized domain relies on good organic keyword density and using the right keyword tool for its PPC bidding strategy.

But the real fun begins in the use of KeywordSpy. I discovered this web-based tool a month ago, and it researches on competition as probably I’d never expect from any keyword software. When it comes to SEO, the keyword competition becomes a complex measure of your competitors’ strength that consists of their paid keywords, organic keywords an ad copy plus the corresponding analytics to measure keyword profitability. KeywordSpy quickly returns all this data in a well-designed interface, allowing you to even download the keywords and statistics to an excel or text file and sort those golden “money terms.”

Not only this tool provide data on keyword search volume and price, unlike other tools, the level of accuracy of KeywordSpy in data presentation is way high.

So next time you allow SEO specialists to enter on your site’s door, be sure that they tagged along the greatest competitor spy in town – KeywordSpy.

But then, I understand that KeywordSpy is still stranger to you at this point in time. Rest assured that I’ll expand on this tool on my proceeding posts at http://spot-sem-and-seo.blogspot.com/. I’m still in the process of learning and playing with its features and since I found it very impressive, I won’t miss sharing this to you.



ROD