Posts Tagged ‘Plurals’

Keywords Are The Key To Success

Saturday, March 14th, 2009
Bob Carper asked:


The secret to success on the internet lies in your keywords. The keywords in your articles pull people to your website. This is why a great emphasis lies on choosing the right keywords. Jjust by refining your keyword phrases, you will increase traffic to your website.

Keyword phrases are the building blocks to your website’s success. . People are generally confident that they know the ideal keyword phrases for their websites. However, this is not always true. Sometimes the same keyword phrases give different implications to different websites. The best means of refining your keyword phrases would be by allowing your customers to suggest keywords that will best describe your business or company.

You will be surprised at the varied types of keyword phrases that you may receive. Sometimes, you may even feel that your customers speak a completely different language from yours! However, once you have a list of potential keyword phrases for your website, you could try adding some variations, plurals, and derivatives to the existing keyword phrases.

Then, looking at the keyword phrases, you could evaluate each of them to learn which is most probable to draw in maximum traffic to your website. The main criteria to use to decide on the best keyword phrases would be popularity, specificity, and the motivation of the user. Popularity is the best means of refining your keyword phrase. This is because it is basically not subjective and can be found out using keyword search tools like Word Tracker.

With such tools, you not only learn about the popularity of the keyword phrase, but also learn about some additional key phrases and variations. The higher the popularity number, the higher the traffic the keyword phrase should pull to your website. However this is not the only way of deciding on the right keyword phrase to be used.

Besides being popular, you should use the keyword that is most specific to the content of your article and website. This means that the keyword should be more descriptive to the subject matter, and not just a general keyword. For example, instead of “debt”, the term “credit card debt” is a better keyword phrase; keeping in mind that it is the longer keyword phrase that pulls in more traffic to your website. With longer keywords, you have less competition with the search engine queries.

Another important point is that you need to keep the motivation of the user in mind. If you have a choice between two keyword phrases, you should use the keyword phrase that the internet user is more likely to use in search engines, and will most probably prefer. Sometimes even subtle changes in keyword phrases will play a difference in the traffic to your website.

Today, with the help of some tools, you can decide which keyword phrases are more popular on the internet. Using this software, you can determine the type of people who usually visit your website. You can learn who does downloads, who asks for demonstrations you have, and which type of people fill out your contact information.

With this information, you can find out which keywords drew these visitors to your site, and thus eliminate unwanted keywords. You can then refine your keyword phrases to use which can drive maximum traffic to your website.



JEREMY

How To Choose Your Keywords

Wednesday, September 24th, 2008
Alex asked:


Either you are doing affiliate marketing or you have an e-commerce website, you need to find these keywords. Here are several tips that will help you in the process of finding, compiling, evaluating, and selecting your SEO keywords and key phrases, that you are going to succeed with.

What you need to do, is to choose a niche, then compile your list. This can be tricky because you know your business intimately. You might know what words best describe the product or services you promote/sell, but the chances are that you don\’t think the exact way as your customers. That is when keyword research comes in. Apart from asking people what keywords they would use to find several products or services, you can always use a keyword suggestion and analysis tool.

Always avoid extra spaces, hyphens, periods, apostrophes, quotation marks, and other symbols such as ($,%,^,$,%,&,$,$). Instead use synonyms and plurals in addition. This is exactly what keyword suggestion tools will let you do a lot easier : Find the most profitable keywords in your niche by \’spying on your competition\”.

Once you have the root keyword that best describes your product or service, then you simply use the keyword research tool that will automatically generate thousands of keyword phrases for you instantly. If you\’ve never used such a tool, then you must try it out. Keyword research tools save you hundreds and hundreds of hours that you would spend researching on your own, they effectively let you select the most profitable keywords, they even spy on your competitor\’s PPC campaigns and lets you replicate their success.

Look for the long tail keywords. Usually between 3 – 10 or even more keywords in one single phrase. The reason for this is simple. The longer the key phrase the less competition on it, and what that means, is exactly what you\’re looking for, to rank high for some specific keywords, if it is possible to rank #1 for one single keyword phrase that has around 30 to 50 thousand monthly searches on Google alone, then you are looking at some serious customers.

As the Internet evolved people slightly changed their habits of using the search engines. You might not believe it, but there are even 10 – 20 keyword phrases with thousands and thousand of monthly search, these are usually questions such as \”What is the best natural treatment for anxiety and panic attacks\”. This keyword phrase has 11 keywords and it has well over 5000 monthly searches.

Now that you know the basics, take a step ahead and use a keyword research tool. Keyword suggestion software such as SEO Elite and WordTracker are very helpful in finding the popularity of your keywords and phrases, and will even turn additional keywords and variations. For example, if you would be selling fat loss products and you only have the key phrase \’weight loss\’ on your keyword list, then you must be more specific in your description, or you might loose customers.

Lets have a quick look at what keywords are related to \”weight loss\” :

weight loss: Search Volume: 9,140,000

Related keyword phrases you should also consider :

fast weight loss : Search Volume: 201,000

healthy weight loss : Search Volume : 49,500

weight loss programs : Search Volume : 165,000

weight loss diet : Search Volume : 450,000

These are just a few keywords, of thousands available, that would target the exact same customers, interested to find weight loss products or information about losing weight. Using additional keyword phrases that the keyword research tool returns, will not only increase your chances of getting more potential customers but also rank higher in the search engines for some gold-mine keywords.

Which keyword suggestion tools are the most effective?

Most of them promise high-end results for your optimization strategies, however only a few of them are effective. I\’ve tested more than 10 keyword research and analysis tools over the past two years, and I can say I\’m very satisfied of Wordtracker, SEO Elite and Micro Niche Finder. Feel free to read my complete reviews of these three products below.

Overall I find Wordtracker, SEO Elite v. 4.0, Keyword Elite, Micro Niche Finder to be the best Keyword Suggestion Tools currently out on the market.



AURELIO