Deep linking is a core feature of search engine optimization (SEO). This tool enhances web traffic and makes a sites internal navigation more user friendly. The overall effect is to improve information dissemination and e-commerce revenue.
An author can benefit themselves by creating internal deep links. These link relevant pages within a single site that guide the reader smoothly through out associated content. Deep linking improves site usability by immediately satisfying customer needs and interests, whether for additional information, or to immediately initiate a transaction.
Perhaps the best example of internal deep linking is Wikipedia. Easy internal navigation is the backbone of this nonprofit encyclopedia. It makes navigating through a world of information seamless and easy.
The reason deep links are important is because search engines base their results on the number links that exist to a certain page. In these statistics, external links are more important than internal links, as they result in higher placement on lists of of sites returned as relevant. This is why it’s important to network with other sites and authors to mutually increase traffic.
Three tips for deep linking: Keep links short. Minimize the number of deep links, around five per post is usually enough. Only deep link to URLs that are relevant to the containing phrase or paragraph.
Keep in mind that links should be short, applying to only a single word if possible. A minimal number of deep links should be used to keep them from becoming distracting. Finally, deep link only to URLs that are relevant to the idea you’re advancing.
Deep linking is an important tool. Whether good or bad, it exists for a purpose to meet the demands for organized information. If done responsibly, it can be mutually beneficial to everyone involved. In the end, it’s about how information is accessed. Those who are well connected will succeed.