The Most Powerful Article Marketing Webinar Ever
Are you writing articles to generate leads for your business? If so you no doubt first have to do some research about your article. Then you work on your keywords, checking that they will rank highly with Google. Then you write your article, making sure you include your keywords just the right amount (but not too much!) When all that is done and you have finished your article, do you have any energy to spare for your author resource box??
The author rescource box comes at the end of your article and the directories allow you this space to put in your links. Alot of authors choose to write themselves a bio. This is not a great choice to make! Remember why you are writing articles. You didn’t write it just for fun did you? You are writing articles to generate free leads for your business. So actually the author resource is one of the most important parts of your article, as this is the point where the reader clicks your links or walks away!
These tips may help:
1 Try to make sure the reader does not notice that he is reading the author resource box, but feels he is still reading your article. Try to make it seamless, otherwise the reader may stop reading.
2 Remember you need to offer value to make people click on your links. Make them an offer they cannot refuse like free information. Try offering some ‘insider’ tips!
3 Offer something that solves a problem that the reader may have. If they are reading an article about article marketing, they may have problems about this subject. Imagine how you would feel in their circumstances. What did you find difficult when you first started writing articles? What did you need to know? Then offer them the solution in your author resource box.
4 Dont make your box too long and ensure you give them a call to action. This means telling the reader what to do next. You do not have to tell them to ‘click the link’ but encourage them to find out more or to grab your free stuff.
Generally you are allowed 2 or 3 links in your author resource box. To my mind two is sufficient. If someone is interested in your offers they may be confused if offered too many different links. Generally I will have one leading to my home page, or blog and one to the page with their free information or offer.
Always track your results to find out what is working. If they do not work, try something else.
This Article Marketing Tip is just one of many from A Free Webinar On Article Marketing from the back office of an elite paid membership marketing system!!
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- Why is the author resource box essential to Article Marketing?
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- Internet Marketing Trend: Segment Your List To Become A Trusted Resource… And Leave Your Competition In The Dust
- Ya-Online-Juegos.com | 3 Simple Steps to Write Your Own Book in 2010 – Want to Become an Author?
