Every month, we spend holidays and during holidays, there are lots of SEO opportunities. To increase site traffic and sales, we have to take advantage of it. In every important holiday each year, your ecommerce website must be prepared. The ecommerce SEO tips below should be followed to become successful.
Recognize The Trends
For every holiday, there’s a certain set of keywords and products that are mostly searched. Utilize Google Insight since it provides the search volume of keywords. You can contrast keywords in one instance. Center the SEO activities ahead of time with the most searched keywords. Your site will rank high for those searches when the holiday comes in.
Know Your “Hidden” Keywords
Make use of an SEO tool that analyzes your site keywords. You’ll be surprised with the keywords that ranks your site on the second page of the search results page. Collect all the keywords and then compile into a spreadsheet. Create monthly reports on those keywords and then strain the list, making the keywords ranking from 11-30 stay.
Optimize The New Keywords
After obtaining the list of the new keywords, begin doing the ecommerce SEO for those pages. There are several site directories and journals wherein you can submit your site’s deep URLs with the article you’ve written.
Let Your Holiday Products Be Reviewed
Look for popular bloggers who generally write about your products. Furnish them free items in switch of a good product review. It’s excellent if the blogger has lots of Twitter followers, strong RSS readership and Digg popular because you can actually acquire site traffic and links from the blogger’s readers. Once your products are mentioned by an Internet celebrity, your site will be mentioned again and again.
Grant Freebies, Generate Coupons and Sell Gift Certificates
We all know that most of us love freebies. Certain sites are available for product enlisting in which you can put a link about your giveaway. Launching holiday competition can also catch the attention of customers like “Coolest Couple Photo” or something like “Responsible Parent of the Month”. In order to gather backlinks, the main mechanic is sending or uploading the photo via the store’s portal. Bear in mind to link some products to pass on the link authority being produced. You can generate coupons and gift certificates because people like to have their desired item while spending less. Gift certificates, like coupons, work well. Communicate with other non-competition stores and let them sell your coupons and gift certificates. Don’t worry if you won’t get any profit from that said procedure, a link pointing to your site is already good enough.
Revise Your Site’s Meta Description
Make sure to bring up to date the meta description of your site related to the next holiday. It helps in increasing CTR or click through rates.
Make Internal Links In Your Home Page
The most powerful page of a website is the home page. Studies show that there’s a less domain authority given to a page far from the homepage. Better create internal links from the home page going to the specific product page to be able to increase its PageRank and site traffic too. For example: “Best Gifts For Your Girlfriend This Valentine’s Day”, “Graduation Gifts Below $50”, etc.
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