sandeep asked:


The keywords are important words that your visitors use to find your site. The prospect visitor will type a keyword in the search engine and will get a list of results. In order your website to be displayed by the search engines on a specific search phrase the search engines should “believe” that your website is relevant for this search phrase. To make your website relevant for a certain keyword you need to choose them carefully and to use them wisely in your website content and meta tags.

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Keyword tags are an important element in all web pages. keyword tags are one of the best ways of optimizing the number of visitors on your site.

A good web page should contain the information that people are looking for. So, while developing the content of any web page its really important to find out the important keywords and then to put them in the content of the web page. Basically the keywords can be found easily when u will view as a user or visitor of the web page, find out how the visitor will use the search terms and those search terms will become your most important keywords.

Keyword research is very time consuming but if done right, will provide your website a continuous flow of quality targeted traffic. Using the best keywords to describe your web site helps get those searchers to visit your website. In information retrieval a keyword is a word or phrase which describes a concept found in a document.

Search engines today only want one thing and that is quality, relevant search results that will be of help for all of their users. So, they only find those web pages having good content.

Keyword Density

At the time of this publication, an article – or webpage content – can be as short as 300 words while anything more than 600 words (in SEO Article Marketing) is thought to lose a reader’s interest. The number of words in an article is extremely important, as it helps to determine a thing called keyword density.

Here are a few techniques that you can use to help determine what keywords and phrases you should select preferably before building your Web site.

• First, make your own list of keywords (search words) and key phrases (search phrases) that your potential customers might use when looking for your information, product, or service. Remember to include synonyms and well as common misspellings.
• Search these keywords and key phrases to find your competitors on the top search engines. Then review these Web sites for keywords they are using.

• If you have a Web site with a statistics package or Web analytics software check the keywords and key phrases that people are presently using to view your Web site.

How to Analyze Keywords? The first step is research and creating a list of potential keywords. Various methods and ways to build the list of search terms are:

• List all the keywords your competitors are using on their websites.

• Discuss the likely search phrases_creations used by your colleagues and friends.

• Study the log for current traffic to your website and list all the keywords that brought traffic to your website.

• Refer Thesaurus.

• List all your primary products and services offered on the website.

If your website sells branded products and services then list all the brand names.



XAVIER

Alex Roderick asked:

Selecting correct keywords is the best way to reach your site, because the keywords can make or break site future. So selecting correct keywords is an art, so that your visitors can reach on your site directly without any problem. But if your keywords are not according to your potential customer’s desire, or your web site doesn’t have the keyword which they are looking for then they will miss you, which is very bad for the future of your site. You should remember that when you select keyword for your web site, you must use those words which are related to your contents and also popular search words as well. This is called keywords optimization.

A good web page contains information that people are looking for. Keyword search is an art which we have said earlier, for this you have to choose good keyword which are really good and match with your contents, and you must use appropriate tool to select your keywords then you must succeed to select suitable keywords. For example if your site is related to the “dog care” then your keywords is related to the “bathing of dogs”, “eating habits of dogs” etc, so that when people search for the “bathing of dogs” then your site also show in the result, because when people search on all these types of sites then they use these types of keywords, which is too common and also related to these sites.

How to select keywords: Search engine use the keyword to show the rank pages. If you select the right keywords then it should be good for your site. Keywords search is the building block for the search engine optimization. Search engine use those keywords or phases to display web pages which are relevant to these terms.

If you want to select your keywords then you must spend some time on your company site and concentrate on products and quality then you set your keywords according to your products and your service. The most obvious is the direct description of our product, for example widgets if you are selling blue widget then you must set your keywords like “widgets” or “blue widgets”. If you select your keyword blue widgets then your site must display in the result of the search engine. If you have a product which is stain killer then you set your keywords as “stain remover” or “stain killer”, these types of keywords helps to search your site. If you have web Design Company then you must select any keywords like “web design”, “web designing”, “web page design”, “internet web site design”, “web design and development”, “web site design” and many more, these types of keywords helps a site to make the future of the web site.

Site description statements: one thing keywords are not the only way to promote your website. After the whole analysis you must make a list of 30 keywords, 15 is better. Put them in the order of impotency. Here are five steps to selecting keywords so that you can make the best keyword decision for your SEO strategy.

1. Make a list for selection process: Sit down and think about what your web site is about. What is your product and your preliminary service or what your potential customer thinks about your website? With this process you can make a simple list of keywords for the selection process.

2. Select the alternative of your keywords: Review the list you made in step one and try to come up with alternate keywords that are similar to the ones you listed. For example, if you sell ice cream or cakes bakery products, you could make your list of keywords even more specific by listing the different types of ice cream that you sell. Then your list might be expanded to include chocolate, vanilla, tutti-frutti, dry fruit, mango flavor, banana flavor, and many more. The more specific you can make your keywords, the better your chances of finding keywords that have little competition from other Web sites.

3. Go for some software: Now you just move your side to select the research portion of the keyword selection process. Use some software or web based tool to select more specific keywords for the site.

4. Select Common or popular search word: Review the popularity of each search items on the World Wide Web. This will helps you to select the better keyword and the result of the search engine. Keep one thing in your mind that your keywords are common and which is used by the visitor during any search if your keywords are not searchable then it affect the future of your site.

5. Implement your keywords in your site with the help of the Mata tags, alt-image tags, page title, site maps, and anything else you can use to incorporate the keywords you selected. Keep track of your site statistics so you can see what needs to be changed once you have implemented your keywords.

These are the few tips to research your keywords, because the success of your website may depend on traffic going to your site from search engines.

Keywords Solidity: The true definition of keyword Solidity is the ratio of the word that is being searched for, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 800 or more words, obviously it has a lower keyword Solidity than a keyword that would occur six or seven times in a page of similar length. For Example: Suppose you have Web Design Company and your web site represents your company world wide, but you have chosen your keyword not according to your contents or nature of your site. You select your keywords regarding PHP, Photoshop, Flash, Animation these words are very rare in the description or a single web page during search your site is stands in the last number of the search engine, because the ratio of the word against the total number of words appearing on the given web page is very less. So these types of ratio destroy the future of your site.

So when you select your keywords you just select those keywords which have solidity on your web page. Solid keywords also help to brighten the future of your site.

So in the end keywords make or break the future of your site. You never select any keyword from anywhere you must be conscious during the selection of the keywords. The future of your site is depending upon the selection of the keywords. If your keywords are solid and also describe your business then it helps to increase the traffic on your site. A big website is not so big if no one finds it. Keep in mind to research your keywords carefully from the Potential consumer’s viewpoint and then sit back and watch the traffic roll in!

About the Author

Alex Roderick

The author is Business Head for The Web Design Company . It deals in web site design, web page design , website redesign, flash, 3D animation, logos, Banner Adds etc.

JAMIE

Rahul Nardia asked:


One of the key skills you must develop when undertaking Search Engine Optimisation is the ability to identify and choose keywords that your clients are going to use, or I should say, most likely going to use to visit your website or to search for in a search engine. There are lots of great tools out there that will help you find the right keywords but are warned always test the results you get because there are anomalies in some of these tools that can cost you time and money. I want to examine a number of steps to follow to test that you have the right keywords.

There are a range of tools that you can use to work out what keywords are going to be most appropriate for your market, some of them are free, some of them you need to register and some you have to pay for. The tools include -

1. Word tracker

2. Google Adwords

3. Overture

4. Free Keywords

5. You’re Website Session Logs

6. Yahoo Advertising

7. Keyword Locator

8. Keyword Elite

9. Good Keywords

10. Competitors Websites

Before investing in the keywords you have found always check to see if the keyword is in fact as popular as the resources tell you in that search.

Why?

I recently had a situation recently where one keyword we found “advanced wealth planning techniques” was supposed to have 250 hits a day coming in from Google. We garnered this information from a range of different sources however what we found was that this was not the case, in fact those keywords prior to writing this article actually only get between 2 and 5 hits per day.

One of the most important lessons both I and my team learned from this was to ensure that you run a trial of the keywords in pay-per-click programs before you actually purchase any domains that use the keywords to ensure that the keywords really do get the traffic the keyword tools tell you. The way my team achieves this, is we will create the sales pages for the product or service that we want to sell and trial it on the key search engine we want to optimize the new website for using one of our existing websites.

For example, if we know that a certain keyword will get the most traffic on Google, then we will certainly use Adwords to prove that the traffic really is there. If we new that Yahoo were the major source of traffic for the keywords then we would use Overture.

Generally we will test the keywords for 2 to 3 days. Longer tests maybe necessary but two to three days is normally a good indicator. Once we are confident that the keywords get the volume of traffic we are looking for, we will then stop the advertising, secure the domain name and then implement our products onto that domain and optimize the webpages for that product or service. This ensures we are not caught in a situation, which we have been in the past, where we have domain name which contains keywords that are totally useless.

The best tool I have found for quick testing your keywords is Google Adwords. One of the core reasons I like using this resource is that you can immediately test your keywords rather than waiting anywhere up to 5 days for the other Pay-Per-Click engines like Overture.

One of the other ways that we look to see if the keywords we have chosen are in fact worthwhile is to look at what our competitors are doing. However, use this technique merely as a guide because they could be making the same mistakes as you. We know of a few people who copied what we were doing with the keywords mentioned before and they would have been achieving no traffic off those keywords just as we were.

The key to success in any business whether it be online or in the traditional world is to test and measure. The way we test to make sure that the keywords are being used is to check our logs and see who is actually referring traffic to our site. In ASP code there are a number of Session Values that will contain this information. We check our sites each day to ensure that the traffic is coming from our target keywords.

If they are not coming from the keywords we are targeting and the customers are buying our products we will then look at the keywords that are being used and find out how competitive they are and whether we should be optimizing our site for those keywords. Search Engine Optimisation and Internet marketing is really a science and like all science, you need facts and figures to make decisions so the better quality statistics you can collect the easier it is to make a direction change.

For example, we recently had a situation where we started getting a couple of hundred hits per day for a 5 word statement that was being used in both Google and Yahoo to find our site. Whilst a couple of hundred hits per day may not seem very many our conversion rate on that key statement was running around 70% which is huge for any Internet business. The bizarre part was that our website was actually place at number 97 in the search engine results for both Google and Yahoo.

What we did at this point was to simply write a number of articles on the keyword topics. Submit the articles to related sites, including article directories and then ensured in the Author Bio Section we included Hypertext that included the Key Word Statement back to the associated page. The result was that we increased our ranking from 97 to the top 5 and we gained a 70% conversion rate on all people who visited that webpage.

The key issue though is to make sure that the keywords you are using are what your buyers associate with. Sometimes I find that a client’s perception of what keywords a person would use to search for a product is far more different to what their clients are actually using. Whenever we are looking at that issue, we simply go back to the client’s logs for the last 6 months and troll through the data and find out how their clients are finding them.

The secret to search engine optimization for any website is in the logs because it will tell you very clearly what people are using to get to your site and more so which search engines they are using.

When you are looking at buying a new domain or building a new site, make sure that you really do your homework to identify the right keywords that people will use to find your products or services. Before committing to buying a new domain that contains your keywords always tests to see that the keywords are actually being used and that there is sufficient volume to justify the purchase.

Remember, the reason why we test and measure is to ensure that you are making a sound investment. If you get it wrong, you are going to have to spend more money to correct your mistake and nobody likes having to spend their own hard earned money.



MORTON

Charles Preston asked:


A keyword can be defined as a word or phrase that can be utilized in searching for a website. Keywords can be placed in titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done correctly, will aid in driving traffic to your site. In order to know which keywords will be most effective for your site, there are a few things that need to be done:

• Examine your websites’ first page; make sure that it contains a central theme.

• Find the words or phrases that best describe the content on the websites’ first page.

• Make a list of the aforementioned words and/or phrases.

• Do not use highly popular keywords that are being used by a thousand other websites.

• Figure out the popularity of the words you have chosen by utilizing a keyword directory or one of the many keyword suggestion tools.

• You can now narrow your list down to just a few optimal words.

Use the above process for every one of your pages, and you will be able to more effectively optimize the power of your keywords. Remember that when you are determining what keywords will work best for your site, that there are different types of keywords. Knowing about each type will aid in the optimization of your keywords.

When determining what words to use as your keywords, you should first determine what the focus of your website is, what value the websites’ information has to offer, as well as who your target audience is. Knowing these particulars in advance will help you to choose keywords that will be optimal for your website.

Types of Keywords

Generally, keywords can be grouped into three different categories. These categories are as follows:

• Theme Keywords- these types of keywords are used to target a highly specific audience of people. They are normally used on every single page of the site, and are quite effective at boosting page rank.

• Single-word Keywords-these types of keywords are normally used between 5 and 7 times on a page, and are used to target a wide, general audience.

• Multiple-word Keywords- these types of keywords, sometimes referred to as “keyword phrases”, are used to target a specific audience, usually in a specific location. These types of keywords are also good at improving page rank.

Tools to Use

There are many tools available that will allow you to examine just which keywords are overused, which ones are not, and which keywords will best benefit you and your website. Since there are so many tools available, you will need to figure out the one that you are more comfortable using. Some keyword tools are free, while for others there is a charge. Some of the tools that can help you find good keywords for your site are:

• Keyword Search Tools

• Keyword Research Tools

• Keyword Lists

• Keyword Software

• Keyword Databases

All of these tools can be located on the World Wide Web, and will help you in researching certain keywords and phrases and that you may wish to use for your website.

Although finding good, effective keywords can prove to be a bit time consuming, it is better to invest a little more time in order to achieve the best results. Rushing through the process of choosing keywords and incorporating them into the content of your site will just be wasted time, as it will not get traffic to your site, nor will it improve your page rankings with the search engines.

With so many tools and processes available for you to use in your quest to find the right keywords, with a bit of time and patience you should be able to get your site optimized with the right keywords that will prove to be highly effective. Remember that good keywords and keyword phrases are vital to the life of your website. Make the task of finding good keywords a top priority when it comes to your website. You may be pleasantly surprised when your websites’ traffic increases and your page rank goes up with the search engines; all because of a few, well-placed keywords!



TYSON

Whenever you are considering starting your own blog, it is important to remember that you need to have good keywords included in your blog. Keywords are words that search engines are looking for when someone performs a search. It can sometimes be a bit complicated for the search engines to figure everything out when it comes to finding the keywords and phrases. Luckily there are a few different keyword tools available to assist you.

There are many different tools available to you but you just need to find what program meets your needs the most. The first place that you may want to start looking when you first start a blog are the free keyword sites. A few of these are Keyword Density and Yooter Keyword Suggestion Tool are two different sites that are free to use. They can help you sort out all sorts of different keywords and phrases to get the most traffic on your site. Another free site is SEO Book’s Keyword List Generator. These are just a few suggestions but there are many more free services available.

Are you looking for a service that is simple and easy to use? You could try Good Keywords or Keyword Research Tool from Webmaster Toolkit. Both of these tools are very easy to use and can help you not only produce a great keyword list but also offer misspelling suggestions and help you analyze some of the other top ranked pages so that you know specifically what the search engines are looking for.

If you feel like none of these options are right for your blog, don’t worry, there are still many more options. Some options do have on-going fees but may help you in different ways than the other ones we have already listed above. A few of these options include Adgooroo and Keyword Discovery. They will help you find the most precise keyword searches by analyzing all of your competitors and some of them may even include seasonal searches.

So what is the huge difference between the free programs and those that require one time fees or continuous fees? To be honest, there isn’t much of a difference but it just depends on how much you need a keyword search tool. If you are planning on using it for only a few things, you may be fine using the free programs. But you will always get the most for your money if you decide to pay for a program.

What you want to do is compiling keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword collection for your need.

Knowing what exact search phrases customers use to find your products or services enables you to maximize the available search engine traffic.

The reason for this is quite simple. If your web page does not contain the exact search keywords a customer is using, your page will not be found in the search engine results. Basically this means fewer potential customers visiting your web pages.

Secondly, identifying all the relevant keywords to use in PPC campaigns, such as Google AdWords and Yahoo Search Marketing, provides better coverage and increases ROI. You can target keywords individually setting CPC rates to suit each term, which improves ROI, as you do not need to rely on broad match options which are well known to generate lower conversions.

Given the fact that over 80% of all online transactions begin with a keyword search on one of the major search engines available on the internet. This really tells the importance for your web site to have the right keywords that people use for search so they will be able to find specifically your web site with your products or services. To compete on the internet you need to target all the relevant keywords.

Several software available today can tell you the search phrases people use to find products and services, as well as the search terms that can drive traffic to your competitors.

You can take advantage of this information to either optimize the content of your web pages and your meta tags and you can maximize your pay per click campaigns and finally you will be able to take traffic away from your competitors.

All these three reasons should be enough to understand the importance of finding the keywords that are most suitable for you and your website and to be included in your content and meta tags.

Keyword Research is one of the first and most important tasks you will undertake in the process of finding the right keywords. If you are selling specific products or services, use this word and put it into a keyword research program (like f.inst Keyword Discovery, Wordtracker, AOL Hot Searches , Ask IQ, Dogpile SearchSpy, Google Trends, Google Zeitgeist, Lycos 50, MSN Search Insider, Yahoo Buzz Index).

When a typical user does a search, the pages that are displayed within the top 10 results usually contain the EXACT phrase that is being searched for somewhere in the page content. This means that if you have the phrase “service and/or product” somewhere in your page, but not “Cheap service/product” or “Free product/service” you would be missing out on thousands of potential customers that use these phrases to look for your web hosting services.

The Industry Keywords research tools will track the most popular search terms that are driving actual traffic to sites in various industries. This data enables you to compare the keywords you are currently receiving traffic for, with that of your competitors in the same industry.

For Example:

The top searches in the Recreation / Motorcycles category include: scooter chopper , bmw r80, Kawasaki, harley davidson , 50cc scooter mopeds and many more. It is therefore imperative that you find out from your industry standpoint of view, what keywords are the most popular within your branch. This will give you the edge above others in the same industry. F.inst travel or *** industry, it is important to differentiate already on the keyword level.

Spelling Mistake Research . Many people have difficulty spelling, make typing mistakes when entering keywords or simply write words in a different way, for example, the word “color” in the US is written as “Colour” in other parts of the world. How many other words do you think are spelled differently? You can take advantage of this by targeting commonly misspelled keywords. These keywords are often far less competitive than the correctly spelled keyword.

Example: If we go to a travel site, lets try and find the different ways people spell the word accommodation. Tools like Wordtracker or Word Discovery have this function to check various spelling of this word. We find out that there are at least 10 various ways this word is spelled amongst users on the internet. Fantastic, this gives us another edge we could use in the marketing of our web site. If you target the common keyword misspellings in your PPC campaigns and even in organic SEO, you can get a real edge over your competition.

Seasonal Search Trends. The problem with most keyword research tools, such as Overture, Word Discovery and WordTracker, etc., is that they rely on the previous 1 or 2 month’s of search data. This makes it very difficult to predict what users will be searching for next week or next month.

For this reason, you need to do a search history that spans a full 12 month period to encompass the seasonal changes of words, actually you will need to run a keyword check on a regular basis as events can make people change keyword usage. This was easily seen in 2007, as events (celebrities in news, disasters, sports events etc) governed what words people used in search engines most. What this does is, it helps you to predict the searches that will be popular for next Christmas, and to examine seasonal trends you will be able to see how demand for various goods and services is likely to change throughout the year. If you want to check what season the keyword valentines day is popular, it does not take a genius to understand that February would be a good tip. Check for other words, and you will see they have peaks in their use, utilize this to your advantage and not have missed this important information if you do it in advance.

You will have benefits by identify seasonal trends and being able to plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day. In addition you will be able to determine the ideal timing for your marketing campaigns and predict traffic levels during low peak periods like the holidays.

Related Keywords

There may be keywords that are closely related to your web site’s purpose that you are not targeting. There could also be different words or names that have the same meaning as other words due to regional or cultural differences. Finding all of these words can be quite difficult, however making an effort finding these relationships can make the real difference compared to your competitors.

If you sell shoes, you should find all related terms to this word as well, like boots, footwear, sandals, nikes, adidas, reebok etc.

KEI Analysis. The keyword effectiveness index is an important index to understand and to evaluate. It can be quite easy to rank in the top 10 results for some search terms, but it can be very difficult for others. For this reason, the most popular search terms may not be the best terms to target.Using an example here to illustrate how important this index is for search of the right keyword/phrase for your web site, we will use the example Sidney hotel as a search word/phrase. The very best keywords have high popularity (as in a large number of searches), but are not very competitive, that is they do not appear on a large number of pages. This relationship is represented by the Keyword Effectiveness Indicator, or KEI. KEI is a logarithmic scale that aims to quantify the effectiveness of any search term. The KEI value is 0 to 10. It is similar in principal to the Richter Scale, commonly used to measure earthquakes, and this is a good way to think about the figures. When using KEI, keep in mind that KEI is only a basic measurement, whereas tools such as SEO Toolkit also check the other more important criteria, such as intitle, inanchor, Google Page Rank, Alexa Rank, PI Rank and the number of competing PPC ads on both Google and Yahoo.

Keyword Density Analysis .

Keyword Density tools are used for two primary SEO tasks: One is to check the density counts of the keywords used on your pages and second to dentify the keywords that your competitors are targeting.

There has been widespread discussion on the ideal keyword density for the primary terms used on a single page. This ranges from 3% up to, and over 15%. However, it is agreed that keyword density is used by search engines in their ranking algorithms and does affect the a page’s ranking. Keyword density analysis also make it extremely easy to identify the search terms that your competitors are using on their pages, and more importantly the search terms they are targeting. With the keyword density tool, you can easily see exactly where each term is used on a page, the number of times the term is used, if the term appears in the meta tags or links, and if the term is used in heading tags.

The keyword density analysis would load the specified URL and extracts all possible word combinations to create a list of search phrases and then cross references the extracted phrases with the Keyword Discovery search term database.

The density report enables you to quickly identify the frequency of popular search phrases used on your own web pages. In addition, by using the density tool on your competitor’s pages, it can provide valuable insight as to the search terms your competition is targeting.

Domain Researcher Tool

Quickly find potential high traffic and available to be registered domains based on popular keyword search terms. The Domain Researcher Tool can cross reference any search phrase if available as a .com or .net domain in real time.

Many domains are already taken, but with the batch keyword check feature, you can save time searching for that perfect domain that is still available. Checks 100 search terms at a time!

As you can check availability of domain based on searched for phrases, this tool is great to identify potential new high traffic domains or domains that not only describe your business or product but are already in the minds of potential customers.

I will not try to sell you any products here, and will therefore not recommend any tool above the other, however two main products stand out and those are Wordtracker and Word Discovery. Try them both and see what you think. Another solution is to hire an SEO expert and let him do the work for you, sometimes this is the best solution, as this person probably have done this type of work before and can turn around quality work at the shortest time as well. It can save you both time and money by having the optimal research done the first time. Also an idea to let this SEO expert run research every quarter, to update and refresh the analysis and what type of keywords/phrases are most suited for you at that given time. Some companies runs this analysis on a weekly or even more frequent level, in order to keep track on competitors and the type of keywords in trends at any given time. It is up to you and how dependant you are upon having traffic driven to your site or not, how much business you need for the next quarter or so.

Please do not hesitate to contact me if you want some assistance in these matters, maybe I can assist you with your keyword/phrase strategy to make your web page or content on the web page more SEO friendly and create traffic for you and ultimately bring income to yourself and your business.

Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance, if your web site is about ‘writing articles’ then your keywords could include ‘writing’, ‘articles’, ‘article writing’ and so on.

The advice from many web designers and search engine optimizers has been to find as many keywords as you can. They advise you to search for keywords using a variety of online tools and software programs which can identify leading keywords. At first sight this seems attractive, but it actually defies logic.

Let’s take a look at the aim of a search engine. It’s job is to track down pages that meet the specific search term that a web surfer has typed in. The more closely the pages it serves up match the search term, the better it is for users. Search engines need to be as accurate as possible in delivering the right material to their users. Otherwise the web surfer goes elsewhere.

Now imagine you are a search engine algorithm – the mathematical program which calculates the probability of any web page matching the search term typed in. If the page has hundreds, or thousands of keywords you’ll be a bit confused. For instance, is this web page about ‘article writing’, or is it about ‘feature writing for journalists’. They are different things. You’ll end up knowing the page is relevant but not that relevant. So you rank it down the bottom.

But what if the page only has the keyword ‘article writing’ several times? You’re absolutely clear the page is about article writing and so you rank it highly.

Admittedly, it’s not quite as simple as this. But this is the principle of search engine technology. It is trying to find the most relevant pages that match the search term.

What this means for Internet marketers is that you need separate pages for each keyword. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag and in the meta tags. Avoid having pages which contain several keywords as that simply confuses the search engines and lowers your rankings.

So forget the advice to have hundreds or thousands of keywords. Go for single pages that match single keywords and you will find your page traffic increase.

This trick also works for Google AdWords. Each advert should apply to just a handful of keywords – you get much greater click through rates and therefore cheaper advertising when you only have a couple of keywords per advert. If you have hundreds of keywords you’ll find you’ll get greater results by having keyword specific ads, rather than one advert with hundreds of keywords.

So go against the advice of filling your pages and adverts with keywords. Go specific.

ROCKY

Alex asked:


Why is keyword research important in online marketing?

* You need to learn what your competitors are doing

* Find the exact keyword phrases you need

* Keyword research even helps you determine who exactly is your target audience

* Lets you optimize you PPC Campaigns by targeting the most important keywords in your niche

How Do You Determine Which Keywords You Need?

First you need to research your competition. Keyword research tools scan the competitor`s websites to see what keywords they target and shortly delivers them to you. Spend more time on keywords that are targeted, not the general keyword phrases, targeting the most searched keywords right from the start is just like digging your own grave. Over time you`ll already know what keywords you need to target (your audience) )in order to get the best results.

Keyword research is a key part of any marketing campaign. All the \’Big Guys\’ do keyword research. That is why keyword research tools have been developed. The majority of these keyword research tools are developed by top marketers and SEO Experts, there is no way you can go wrong using them. Wordtracker is one of the most advanced keyword service ever released, SEO Elite, Keyword Elite, and Micro Niche Finder are other keyword research tools on top of the list.

Knowing exactly what your competition is doing, why they are successful and how do they go about it to become successful is what you are really looking for when starting your online business. There is not a better way to do so, except by using keyword suggestion and analysis tools.

You\’ve done your keyword research, targeted the exact keywords that your competitors use to gain success, now what? Build a list with those keywords, always build lists.

Where Do You Place those keywords? (One of the most problematic questions, yet answered completely here).

* Off-Site Anchor Text Links – Anchor text Links usually give your visitors useful information about the content of your page.

You can use anchor text links just about anywhere you want and have the permission, such as article directories, press releases, blog comments, link sharing, sidebar link exchanges with related websites

* Inside the pages of your site

* Keyword density is an important issue. Use your keywords at least 5 times inside a 500 word article.

Other Places To Use Your Keywords:

* Title Tags

* Header Tags

* Blog posts

* Site Navigational Areas

* Alt Tags in pictures and links

* In the Meta tags title

* Blog comments (do not spam blogs)

Why is keyword research always an ongoing process?

Trends always change, people always look for new services, products and content sites.

Summary

* Use Keyword Research Tools to get the best out of your website. Always \’spy\’ on your competition and never miss something out. Realize that you are competing with webmasters that are optimizing they keywords for the past ten years or more since search engines like Google have been launched.

* Take your time, keyword optimization can really save you time and important sums of money and it can be done all alone using keyword suggestion tools.

For a list of the top keyword research tools please visit my review page: Keyword Research Tools



BORIS

Moe Tamani asked:


Search engine optimization is a marketing strategy that many websites are employing to make their sites’ ranking go up during searches. Actually, search engine optimization employs many methods to ensure that the website has constant traffic.

Search Engine Optimization for Search Engines:

Before anything else, it is better to understand how search engine optimization works. Initially, webmasters would present a URL or a web page to the search engines operating in the Internet. From then, the search engine would try to gather relevant links and information regarding the website or URL. The information and other relevant data that these crawlers would get from the website are what the search engines would use to catalog or index the site. The relevance of the site and the rate of which it is visited has an effect on its ranking during search engine results.

Initially, search engine optimization first turned out to be a highly maneuverable business where webmasters would put irrelevant meta tags and keyword on their site to rank higher and to attract traffic. These black hat methods were soon found out by search engines and nowadays meta tags have lost their relevance in search engine optimization. Many revisions were done with search engines in order to avoid webmasters’ tactics and tricks used by search engine optimization firms which have no relevant information at all for those searching for serious ideas and materials.

Some search engines have also refused to be used by SEO companies and their blatant inappropriate ways of marketing their clients. Search engines are repeatedly banning search engine optimization companies and their clients who are noted to use black hat techniques to raise their rankings. Consistent banning of sites and SEO companies who optimize these sites can ruin a site’s integrity and bring about lesser traffic since search engines are usually what most people use to scour the Internet. Not appearing in search engine results will create a vacuum for your company and you will have to create another site if you are continuously banned from search engines.

SEO companies who repeatedly go against the search engine rules will ultimately lose clients because search engines might automatically block off their clients without any reason other than that this certain SEO company has a reputation of using black hat techniques to manipulate higher rankings for their clients. Search engine optimization can be easily manipulated just by submitting content which are rich in keywords and key phrases but have less relevance. Spamdexing is also one way of immersing the Internet with irrelevant information designed to raise rankings.

These methods are frowned upon by search engines and your site may be banned for a period of time if you or your SEO company indulge in underhand techniques. Other black hat ways that some search engine optimization firms use to raise a site’s ranking is to insert a hidden text in the site itself which human browsers can not see or detect but robotic spiders or crawlers can easily find and include in their indexing. Search engine optimization does not actually have a lot of fixed rules and regulations regarding what to do and what not do when optimizing a site.

Search Engine Optimization Methods To Raise Rankings:

There are actually many methods of search engine optimization which is why there is actually no need for black hat techniques and other underhand techniques to raise rankings. The varied ways of optimizing a site is to have relevant keyword rich content, having articles title rich in keywords, have images and pictures scaled down to a size that does not require long waiting time to load. Other methods for search engine optimization are website redeveloping, putting links and submission to search engines.

Choosing a Search Engine Optimization Company:

Many SEO companies deal with marketing a site using white hat methods, which is to say that they do things aboveboard and without offending any of the search engines. You would just have to make your choice well when you are in the market for a company to do your search engine optimization work.

One of the ways to check and see if the SEO company you wish to contract with has no underhand dealings is to get recommendations from older sites that have used the search engine optimization methods of the said company. More recent sites might not have had results yet regarding ranking and traffic so it is better to evaluate the SEO company through sites which are already more than two months old. You will also benefit by learning a little about ways of search engine optimization so you will be aware of any underhand techniques employed by the SEO company.



ANTHONY