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Pay Per Click Success Secrets – 15 Reasons you Must Avoid for your Success in PPC Online Advertising

Sunday, April 5th, 2009
Within this article, you will discover common reasons why advertisers are failed in pay per click (PPC) advertising game, particularly Adwords game. With those reasons, it will help you find out how to success in this game in the future. Those reasons are significant elements for you to leverage and learn from other’s mistakes and experiences in order to success and win this Adwords game in the future.

1. Give up too quickly. Many studies reveal that most Adwords advertisers are failure because they give up too quickly. They expect to earn money quickly and easily by setting up a campaign and wait for money rolling into their bank, without any further action, in short term. They are wrong. It is not easy like that!

2. Lack of the strategy planning. It is obviously that planning is a key success factor for all kinds of business. It will help you to minimize redo and undo tasks. Also, it will help you to settle your own direction. Most Adwords advertisers should plan their strategies, budget, and their action in the PPC online advertising game, but they do not.

3. Lack of creativity. The internet marketing and PPC online advertising is an art, not pure science. All Adwords advertisers should come up with their ideas, creative and new strategies for testing their PPC advertising campaigns all the time. Otherwise, they will fail and can not win this game.

4. Lack of systematically testing system. In the internet marketing, particularly in PPC online advertising world, you must test everything in the systematic way, which you can test. In the Adwords advertising, you should test: (1) keywords (2) ad-copy (3) landing page (4) campaign management and organization and (5) other things, of which you can think. Most failed advertisers do not test in the systematic way and some of them do not test anything.

5. Lack of well-understand in the market and people. There is no doubt that the more you understand your market and people, the more opportunities to earn money on the internet you have. You have to put yourself into the customer’s shoes. You have to think like customers. Most Adwords advertisers fail to do this. They are rush to set up their PPC advertising campaigns with their mind and hope that they will generate a lot of money for them without any additional actions. They are wrong!

6. Lack of well monitor, tracking and evaluation system. In the PPC, other keys to your success are: (1) monitoring your campaigns, keywords, ad-copy and landing page (2) tracking the sales, keywords, conversion rate and cost, and (3) evaluate the high performance campaign, ad-group, keywords and landing page. Most of advertisers can not do these systematically. They wait and guess for their monitoring, tracking and evaluation!

7. Lack of consistency. This is a really important factor to your success in any kinds of business in the world. Many researches reveal that most successful entrepreneurs love what they do and they do their works consistency and continuously. On the other hand, other entrepreneurs can not achieve this. They give up and do not do their work consistency when they do not see big money and big results in short term, like weeks, months. That is another reason why they fail.

8. Lack of keyword bidding strategy. This strategy is one of the most significant strategies in the PPC online advertising. The golden rule of winning this game is to avoid the bidding war! Most new and failed advertisers have not the keyword bidding strategy. Without the bidding strategy, there is no any effectiveness at all!

9. Lack of well-organize campaign. Well, many researches reveal that managing and organizing are two of the best behaviours for advertisers to do for building their highly relevancy and successful PPC advertising campaign, particularly Adwords. With the well-organize, it is easier for advertiser to run and grow their relevancy PPC advertising campaigns.

10. Lack of niche profitable and negative keywords. The PPC online advertising is similar to the keyword auction game. With this sense, keywords will become the first critical factor for success and winning the PPC advertising game. Without niche profitable and negative keywords, you are losing your own money. This reveals that keyword research is one of the most important processes to success in PPC online advertising. Most people fail with their effective keyword research.

11. Write the poor and unattractive ad-copy. Without the attractive and eye-catching ad-copy, you can drive visitors to your landing page through PPC online advertising. Your click through rate (CTR) will be definitely low. Most advertisers are failed to write the powerful and attractive ad-copy. There are a few basic rules for writing the ad-copy in PPC online Advertising, which are to: (1) include the keywords in your title of ad-copy (2) address the benefits of your products to your ad-copy and (3) test various strategies for writing your ad-copy.

12. Drive visitors to the poor landing page with low conversion rate. The conversion rate is the best critical factor for all advertisers to concern and test heavily. Without high conversion rate, you can not turn your visitors into customers and earn big money on the internet; even you have a lot of traffic. There are many guidelines of how to build a high conversion rate landing page on the internet. However, one of the most critical factors for your landing page is “headline”. You have a several seconds to load your website and grab your visitors’ attention with your title.

13. Lack of secrets weapon software. With the appropriate software, it is easier for you to manage, monitor, track and evaluate your PPC advertising campaigns. There are many kind of secrets weapon software you must have for your own PPC online advertising if you do not want to fail: (1) keyword research tools (2) keyword bidding software (3) campaign management software (if you are running multiple campaigns in multiple search engines) (4) monitor and tracking software and (5) spy competitors software. Most advertisers do not invest on those tools. They believe that they can do everything by themselves and free tools. Many researches show that those paid tools can help advertisers a lot in term of effective researching, managing, monitoring, tracking and evalution.

14. Can not stay on top in the trend of PPC online advertising. There are many changes rapidly in the world of PPC online advertising. Most advertisers are tired of staying on top in the trend and do not want to keep updated the technology. Those are reasons why they are failed in the PPC online advertising world. Current technologies or solutions can not solve tomorrow problems in some situations!

15. Focus on only one PPC search engine. Many advertisers are only focus on one PPC search engine at a time. Obviously, if you want to drive more traffic to your website and earn huge of money on the internet and do not want to fail in PPC online advertising, it is a great idea to run multiple PPC search engines at a time. You can test keywords, ad-copy, landing page across those engines as well.

Final thoughts, if you do not want to fail in PPC online advertising, particularly in Adwords, you have to avoid those above mistakes. You have to be self-improvement, be patient, be consistency and be strategic to build, run and grow your success PPC online advertising campaigns. It requires a lot of effort and time to build super-profitable PPC advertising campaigns!

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EMILE

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Keyword Research Using PPC Web Spy Free Edition

Monday, February 2nd, 2009
I was recently invited to download and test Brad Callen’s new PPC Web Spy Free Edition and I have to say that I was extremely impressed. Brad Callen and his team are the makers of such popular software offerings that include SEO Elite, Keyword Elite as well as Affiliate Elite. I am a huge fan of each of these software titles but in my opinion PPC Web Spy blows them all of them out of the water for two reasons; Number 1, because it is absolutely free. Number 2, because even someone who is not using PPC (pay per click) for their internet marketing can use PPC Web Spy Free Edition to improve ranking and organic search results and still drive tons of traffic to their website. How you ask?

By using PPC Web Spy as a simple keyword research tool of course. First let me tell you a little bit about PPC Web Spy Free Edition. It is a small Mozilla Firefox add-on that allows you to spy on and get any Adword advertisers keywords that they use to drive traffic to their website. Doing this is extremely simple, you just search Google for any keyword or keyword phrase as you normally would, and after installing PPC Web Spy Free Edition you will notice that a green “Keywords” button appears under each Adwords ad. Clicking this button will open a window that displays the keywords that they are bidding on, exactly which keywords are generating the most traffic, as well as the average cost per click (CPC) and the cost per day (CPD) to the Adwords advertiser. What does this mean for you? You will immediately have knowledge of the most profitable keywords for your own campaign by eliminating the useless keywords, saving you days, weeks or even months of trial and error. The chances are that the Adwords advertiser wouldn’t be spending money on a specific keyword phrase unless it was profitable. But what about the promise to improve ranking and organic search?

This takes only a few seconds, and I will walk you through a simple example using the PPC Web Spy Free Edition add-on. Open up your internet browser and do a Google search for the phrase, “comic books” and you will discover that there are 23,000,000 search results returned for that keyword phrase. The popular Wiki entry is in the top spot as usual, but there are also a number of Adword advertisers there as well. In my browser I can click on the green “Keywords” button under the first advertiser and see that “comic book” is indeed a phrase that they have bid on, and that they obtain 16 visitors a day at a cost of just under 5 dollars a day for their Adwords ad. However the other important information I have now is that they also get 13 visitors a day by bidding on the search term “spiderman comics” which costs them just under 3 dollars a day. Guess what? Using your internet browser do a Google search for “spiderman comics” and note how many search results are returned this time. That’s right, only 61,700 results and a lot easier to compete against than 23,000,000 for almost the exact same number of daily visitors. This is also targeting a very specific niche, because you have a better chance of selling a “spiderman comic” to someone that actually typed that exact phrase into Google. Still not sure what this means to you?

If you want to use a PPC strategy you can get those 13 visitors to your website right away, or with a little on-page optimization, link building and directory submissions using “spiderman comics” as the anchor text to link to your website or even a free webpage, you have a much better chance appearing in the top 10 search results in Google and bringing in a large amount of targeted traffic interested in buying “spiderman comics”. Of course this was just an example, but it can be used for absolutely any niche and again the best part is that PPC Web Spy can be downloaded absolutely free. Try it for yourself using your own niche keyword phrases and see what you uncover.

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Comprehensive Keyword Elite Review

Tuesday, December 23rd, 2008
If you’re looking for a Keyword Elite review, then you don’t have to look any further because this article will lay down a short but comprehensive review for you. People that are into Google Adwords might have heard about the service of Keyword Elite. What it purportedly promise to do that holds interest to people like you is that it can analyze your key words to be used in your web contents. You know how important it is to be successful in this part of your online business.

This Keyword Elite review approaches the 5 quick and easy options of the product: a) keyword list creation, b) pay per click analysis, c) keyword selection, d) keyword competition analysis, and e) Adword competition spying. You need all these five services if you want to be ranked in search engines plus more.

First off is the creation of the keyword list. You might be asking how Keyword Elite stands out among the rest in the business of keyword creation. This product combines the features of the other tools available such as the Google suggestion tool and many more. You don’t have to use each product individually because with Keyword Elite, it’s like using them all together in one application. You can develop from a 100 to 10,000 keywords within few minutes.

The second service is the pay per click analysis. From the list provided above, you can then analyze few of the generated keywords you have an eye on. You take the keywords and put in this Keyword Elite service and run it. You’ll be provided with results as to how these keywords performed in the Adword business.

You can then proceed to the third service which is the keyword selection. You just have to put your keyword or key phrase in from you niche subject, run the service and you can have your chosen list created in no time at all.

The fourth service that is checked in this Keyword Elite review is the keyword competition analysis. If you put your chosen keyword in and run the analysis, the Keyword Elite service will check your keyword against its existing competitors. You’ll see the top 10 sites that use similar keywords as the one you chose.

The last in this Keyword Elite review is the Adword competition spying service. You can put in your competitors’ URLs and the keywords and the Keyword Elite will give you their ad details and whether they are advertised in Google or not.

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