Did you know that there are keyword phrases, that advertisers using Google Adwords, pay up to fifty dollars per click? Did you also know that there are THOUSANDS of webmasters optimizing their website content to adjust for these (and other) high-paying keyword phrases? Did you know that these webmasters earn hundreds, if not thousands of dollars a day by doing this?

So how do these webmasters find these top-paying keyword phrases? Research. Tools. Web Searching. You have to do your homework on your targeted keyword phrases to increase the potential you may earn with AdSense, or virtually any contextual ads.  But isn’t it worth spending a bit of time to find a keyword phrase that pays more that another? It won’t hurt your readers enthusiasm about your work since you’re still giveing them valuable information. All your doing is optimizing your keyword phrases to ensure that you can earn and continue doing what you love.

For Example:

If Keword Phrase A pays you 8 cents per click and Keyword Phrase B pays you 75 cents per click and you receive one hundred clicks per day…***Doing the Math***; Keyword Phrase A would bring you 8 dollars at the end of the day and Keyword Phrase B would bring you 75 dollars. Which do you prefer? Wasn’t it worth the hour or so to do the research for Keyword Phrase B?

There exist many programs that help you do your research for your keyword phrases in much less time. These tools (a.k.a Keyword Phrase programs, scripts, software, lists, databases) all help you find what you need faster. Many companies create similar keyword phrase tools such as: Wordtracker, Keyword Elite, SpyFu – just to name a few. These tools help not only to create top paying keyword phrase lists – that you can later create content revolving around – but they also help you understand who your cometitors are, how much their paying for their adwords advertising, how much people search for that, and other, keyword phrase, how many clicks a user receives for that ad and for that keyword phrase. Some tools even give you trends in advertisers spending, and much much more.

I have tried, tested, analyzed over a hundred different keyword phrase tools. I have spent over 5000 dollars on these programs over the last few years. Some of these keyword phrase tools have paid themselves off, others haven’t, but only one has made me over 1, 000 times what I have invested with them: SpyFu.

Out of over one hundred paid and free keyword phrase tools, SpyFu remains the leader not only Return On Investment wise but also in information provided. Their keyword phrase tool in itself is worth much much more than they charge for. I know because I’ve already used a program that cost twice as much but offered one-tenth the information. We won’t name names but I can tell you that that keyword phrase tool is in the “no-no” category. Suffice it to say SpyFu is the best keyword phrase research tool, hands down. It’s the only keyword phrase tool I use now.

Back on track…

How do I use one of these keyword phrase tools to my advantage?

Using most keyword phrase tools is a snap (some keyword phrase tools however are more daunting to use, requiring many steps to achieve your results – try and stay away from those; it’s a waste of site promotion, content writing, and more top-paying keyword phrase list searching and creating time), you simply enter your keyword phrase, like “Keyword” in the search box and the program does the rest.

Informtaion returned for ”Keyword” search query using SpyFu. (To give you an example of the data you can receive when using one of the keyword phrase tools):

Cost/Click:  $0.49 – $1.39 – Tells you the minimum advertisers are bidding for that Keyword Phrase (in our case “Keyword”)

Click/Day:  69.5 – 88 – Approximate amount of clicks that advertisers receive for that keyword phrase per day.

Cost/Day:  $34.22 – $130 – Cost per day for that keyword phrase alone.

Advertisers:  5 – Amount of advertisers advertising for that keyword phrase through AdWords.

Search Results: 656,000,000 – The amount of Google Results for that “Keyword” as a search query.

And these are just to name a few. There’s also an “Ads” section, giving you other advertisers’ ad copy on that particular keyword. You can also get spending trends, percent decrease/increase of spending, cost/click, etc. There is so much information contained in this keyword phrase tool it’s unbelieveable. The best part is you can get all the information I mentioned here for FREE. Of course, once you start using this keywrod phrase tool you’ll want to upgrade to ensure you get ALL the info on your keyword phrases.

So how do you use that information?

It’s totally up to you. You’ll develop your own strategy on how to use your keyword phrases all your own. This information only helps point you in the right direction. Usiing ”Cost/Click”: this you know is the minimum to your maximun of what you can earn through AdSense using the keyword phrase “keyword”. If you optimize your content/article using ”Keyword” (try to keep a 5% density with sounding like your repeating it just to produce results).

Search results: for the keyword phrase “keyword”, in my opinion, I wouldn’t use it since there are too many search results, to list naturally in search engine rankings it would be quite difficult to raise yourself against 656 million other websites, no? So what do you do?

Go back to the search listing for the keyword phrase “Keyword”, on SpyFu and look at the right-hand side under “Competitors Also Bought”. This will give you a heads up of related keyword phrases for “Keyword”. I selected and clicked on “keyword software”. This one seems more appealing, in that the search results are only 7.7 million compared to 656 million for “keyword”. And the CPC (Cost/Click) is still about the same amount $0.51-$1.49. So the keyword phrase “keyword software” would be a better candidate for my content optimization.

Once you’ve created your list of targeted, top-paying keyword phrases, you’re ready to write and promote and EARN. There are billions of billions of keyword phrase variations so there is more than enough for everyone. All you really need is one to start and from there sky’s the limit. With the right tools you can build anything.

“Never Stop Aspiring”

Whenever you are considering starting your own blog, it is important to remember that you need to have good keywords included in your blog. Keywords are words that search engines are looking for when someone performs a search. It can sometimes be a bit complicated for the search engines to figure everything out when it comes to finding the keywords and phrases. Luckily there are a few different keyword tools available to assist you.

There are many different tools available to you but you just need to find what program meets your needs the most. The first place that you may want to start looking when you first start a blog are the free keyword sites. A few of these are Keyword Density and Yooter Keyword Suggestion Tool are two different sites that are free to use. They can help you sort out all sorts of different keywords and phrases to get the most traffic on your site. Another free site is SEO Book’s Keyword List Generator. These are just a few suggestions but there are many more free services available.

Are you looking for a service that is simple and easy to use? You could try Good Keywords or Keyword Research Tool from Webmaster Toolkit. Both of these tools are very easy to use and can help you not only produce a great keyword list but also offer misspelling suggestions and help you analyze some of the other top ranked pages so that you know specifically what the search engines are looking for.

If you feel like none of these options are right for your blog, don’t worry, there are still many more options. Some options do have on-going fees but may help you in different ways than the other ones we have already listed above. A few of these options include Adgooroo and Keyword Discovery. They will help you find the most precise keyword searches by analyzing all of your competitors and some of them may even include seasonal searches.

So what is the huge difference between the free programs and those that require one time fees or continuous fees? To be honest, there isn’t much of a difference but it just depends on how much you need a keyword search tool. If you are planning on using it for only a few things, you may be fine using the free programs. But you will always get the most for your money if you decide to pay for a program.

Paul. M asked:


The first thing you need to do is find the keywords you want to target using one or more keyword tools. You will find the best keyword tools at the end of this article. You need to know how many searches per month and how much competition you have for your selected keyword. For this article we are going to be talking about the Google keyword tool. Second, you need to type in a word or phrase related to your niche or product. Your looking for keywords with more than 1500 searches per month for best results.

After typing your niche keyword in to the Google keyword tool, you will be given a large list of suggested keywords. You only really want to look at the suggested keywords with more than 1500 searches per month and above. Once you have found these keywords, you then need to know how much competition your selected keyword has. Usually anything above 50,000 competing pages would be hard to rank for on Googles front page in a reasonable amount of time. You may be asking yourself at this point, how do I know how much competition a keyword has? Which brings me on to the next phase of research.

The best and most accurate way of finding out how many competing pages any given keyword has is though the Google search engine itself. All you have to do is type your keyword in to Google using “quotes” around your keyword. This will bring up only the competing pages for your selected keyword, an that’s all there is to it. Now you have your low competition long tailed keyword you can begin the SEO process. It will still take some hard work to rank for any keyword, however going through this process with your targeted keywords will ensure you get the most targeted traffic for the least work.

To conclude, your looking for highly targeted long tail keywords with 50,000 competing pages or less. Remember to only target keywords with 1500 searches per month or above. There are still many very low competition easy to rank for keywords out there that can bring you targeted traffic overnight. However if the above process seems like to much work to find these keywords, then I would suggest using a keyword software such as keyword elite.

To Your Success,

Paul Mclaughlin



DON

Leon asked:


If you have some experience in using Google Adwords, you know that the KEY to Adwords success is finding and using the right keywords. But question is how do you find the right keywords? The answer is with Adwords Keyword Research Tool.

One very popular Adwords Keyword Research Tool I came across is Keyword Elite, but at first I wasn’t impressed with this tool because I had been using Wordtracker as my keyword research tool. The main reason I use keyword research tool is to find long-tail keywords, it saves me a lot of time compared to if I do it manually.

Both Wordtracker and Keyword Elite are very useful in generating long-tail keywords. But what made me interested to take a closer look at Keyword Elite is its ability to spy on the keywords used by your Adwords competitors. This feature is very interesting but there is much more.

In fact, Keyword Elite consists of 5 components or “project types” as they call them. Each project has its own function. The 5 Projects are:

1. Create a keyword list.

2. Analyze pay per click listings.

3. Select a keyword list.

4. Analyze keyword competition.

5. Spy on AdWords Competition.

Project 1 is creating a keyword list. There are many adwords keyword research tools available in the market that can help you develop a keyword list. What Keyword Elite does is combining all the results from these tools (such as Overture, Google suggestion tool, Yahoo!, Ask and Meta Tags) and put them into one alphabetized spreadsheet. And if you have subscriptions for Wordtracker and KeywordDiscovery, you can add and combine the results as well.

You can do all these manually but it will take up a lot of your time as you need to use each tool individually. With Keyword Elite, you just enter your seed keyword, select the search engines you want to get results from and hit the OK button. You can select how many results to return anywhere from 100 to 10,000 keywords. It’s a real time saver as you can develop hundreds or even thousands of keywords in just few minutes. After playing around with project 1 for a while, I began to realize why it’s the top adwords keyword research tool.

Project 2 will show you some interesting data. It lets you see ads and keywords that are currently being used by your competitors. You can see the actual URLs, what ads are being run, the rankings, bid amount, and other important statistics. You use this information to spy and learn from your competitors. Pick out the top 10 competitors, study their rankings, write better ads and out-bid them. You can do all these manually but it probably takes several days. With Keyword Elite, all this information is available in just few minutes. Again, it’s a real time saver.

Project 3 gives you the ability to generate your keyword list from from existing Keyword Elite’s database. If your niche subject already has a keyword list developed, you will have your list generated in a flash, just enter the key term and half of your keyword research is done. It’s as simple as that.

Project 4 gives you another way to spy on the competition. Here you put in the keyword you want to analyze and request Keyword Elite to show all the sites that are advertising for the keyword. You can request up to 100 sites but normally I just request for the top 10 sites. It will provide information such as PageRank, number of words, keyword density, etc. You can use the information to analyze why these sites are at the top, what are the things they’ve done right to achieve top spot and optimize your own website to achieve the same result. So far I haven’t seen any adwords keyword research tool that can provide such in-depth information.

Project 5 will help any Adwords advertisers to become successful. As mentioned the key to Google Adwords success is to bid on the profitable keywords. BUT problem is… how do you know what keywords are profitable? Here you can request Keyword Elite to run a report that shows you the number of days a particular keyword has been bid on. The longer that keyword is being bid on means it’s more profitable. You can run the report for days, weeks or whenever you want to see if that keyword is still being bid on.

Conclusion:

Without a doubt Keyword Elite is the top Keyword Research Tool for Adwords advertisers. It’s a very powerful software tool that goes beyond keyword research and identifying of long-tail keywords, it also allows users to spy on their competitors and perform in-depth competitive analysis. Most of the tasks described can be done manually BUT doing so will take up a lot of your time. With KE you will save a lot of time in research and analysis, it gives you more time to focus on other more important business activities. If you are serious about making money using Google Adwords, I highly recommend you to invest on this keyword research tool.

Check out more information on Keyword Elite – the top Adwords Keyword Research Tool – here .



DEAN

Michael Ambrusio asked:


Why do you need them?

I firmly believe that you really don’t need to purchase many tools to be successful in the online world. What is really required is a strong work ethic and commitment to your cause to produce a winning campaign.

The difficulty lies in the fact that producing a successful campaign can be very labor intensive. A successful campaign will require extensive testing to the keywords that actually deliver the best results. I encourage you to read this article, and then take a look at my courtesy eBook – I hope that these resources will help to guide you in your decision making.

Do you have the time?

Keyword Elite Program is the perfect tool for those who just do not have the kind of time to put in running hours of optimization tests that are required to produce a great campaign. Think about it this way: if you are starting an article writing campaign, you have to find the right keywords to use in all of your articles, an exhaustive and long process. Then, you will invest hours writing each article. Choosing the right keywords is critical to success to drive the kind of rankings that you want on all the major search engines.

Keyword Elite program streamlines the entire process by doing all of the querying and checking for you. Instead of spending hours Googling keywords, you entire a broad keyword, choose the number of keywords you would like, and in less than two minutes KE gives you the results that you need by allowing you to choose from 200 of the best keywords. If you want even more optimized keywords, KE can deliver as you perform more searches.

Put them to Work Right Now!

Keyword Elite program can deliver up to 13,000 related keywords for your AdSense campaigns; keywords that you can put to work on your websites immediately. By letting KE do the work for you, you save valuable time that can be spent on creating better articles and content, resulting in higher click-throughs and more revenue.

Different Ways to Analyze Keywords

Because KE is a comprehensive solution, you can analyze keywords in many different ways:

1. Determine the number of search queries for that term on the major search engines,

2. See what the current bids are (essential to starting an AdWords campaign, this allows you to save money by bidding smart).

3. Analyze your competition: how many other sites are really optimizing their pages for your keywords?

4. KE also allows you to see how many AdWords campaigns are running for any keyword, and more importantly just how successful they are at generating clicks.

For Competitive Terms It’s Essential

Now, you might not need all of this information for less competitive keywords, but it can be essential for the more competitive terms. On a basic level, all you really need to know is whether or not a keyword will deliver the traffic you need. You can do this by looking at the number of pages that are using the keyword as a title; doable with Google, but time consuming.

Skip the Tedious Work, please!

Then the real fun begins. Painstakingly write down each keyword, make your notes, check out the competition etc. KE allows you to skip this most tedious part of the process by doing the legwork for you. Keyword Elite program gives you the information that you need in minutes that would normally take hours to compile – information that is essential to your AdWords and AdSense campaigns. This tool is a must-have time saver that can deliver the information that you need to make the most informed decisions when creating and running your campaigns.



IRVIN

Juhani Tontti asked:

I have used this strategy with a great success, which makes me recommend it to your home internet business too. It is quite simple to execute, but needs a thorough follow up.

1.The Traffic Influence Of The Page Rank Is Huge For Your Home Internet Business.

When a surfer has typed your home internet business article keyword into the search bar, pressed enter and the result page will appear, he thinks that the sites are in the order of importance. The sites are numbered and number one is regarded to be the best one, number two the second best one etc. It is clear that number one will get the lion share of the traffic. So the pole position must be your target.

2. The Search Engines See Backlinks As A Sign Of The Popularity Of The Site.

As you know related backlinks are the key in order to reach a high page rank for your home internet business on the result page of a certain keyword. How many backlinks are needed depends on the status of the competing sites. However by creating backlinks by SEO articles it is possible to lift your home internet business site towards the pole position and finally to reach it.

3. New Keywords Are Like New Markets Or New Countries.

When you select a new keyword for your SEO article, it means you are going to launch your internet home business into a new market. This launch needs normally several SEO articles and requires some weeks, because it takes time before the search engine spiders have noticed the new backlinks.

The job will be easier by using some professional software, which has modern features like the keyword efficiency figure.

4. You Have To Make Enough Follow Ups.

Because the Internet is changing daily, it is useful to check the position of the site often and if needed to write some new articles with the chosen keyword and distribute them widely.

Every new SEO article will lift your site higher on the search engine result page but because the competition are doing the same kind of efforts, you have to follow the situation.

The more keywords the site has conquered, the more secure is your traffic.

5. Select The New Keywords So That They Consist Words From Your Major Keywords.

Search engines like very related backlinks, so make several versions using about the same words. The list of possible keywords is practically endless, especially if you use typos, keywords in quotes and other special words.

6. You Can Follow The PR By Stats.

A simple list of the keywords, with the PR is a useful follow up tool. This makes it easy to follow how they increase their positions and how every new article will influence on the situation.

To take your business into new markets by new keywords is a tour, which you can speed up by new SEO articles. By writing you will learn a lot and the SEO articles will bring a nice amount of targeted visitors and business.

ROSS

SearchPooch.com asked:


We’ve heard it so often – if you don’t choose the best keywords for your web site you might as well shut up shop. So how, from all the possibilities out there, do you choose exactly the words that are going to resonate with the search engines and optimize your carefully constructed web site? Here are a few tips.

Use phrases, not single words

First up is the notion that single words are not what you are looking for. Single word searches generally find too many pages, so clever search engine users narrow their search by combining words. Let’s say your business is about fixing what goes wrong under the hood of a car. Obviously a search for “motor” is going to provide too many pages – and yours will likely not be in the top ten. The words “motor mechanic” may fare a little better – “motor mechanic Georgia” (if that’s where you are based) is better yet.

Ask a friend

Ask a friend to write you a list of all the words and phrases he or she would put into a search engine if they were looking for a business like yours. Sure, you can do this yourself, but your friend is one removed from your business and will look at it objectively, most likely finding words that you would never have thought of alone – possibly the same words a customer would select.

Think about associated words

Think of both the singular and the plural forms of the words you choose (“motor” and “motors”) and the verbs (the “doing” words) that are associated with your business (“auto repairing”).

What makes your business stand out from the rest?

You make widgets, but are you the only business in your area that is manufacturing brass widgets? You not only cut people’s grass for them but do you also water their plants when they are on vacation? Make sure the keywords you choose reflect any edge your business has over others. Since your goal is to entice more customers to your web site, look carefully at what will make you special to them.

Don’t use software immediately

Only after you have come up with a list of at least 30 search terms should you turn to tools like WordTracker to help you generate more. If you start with the software it will inhibit your thinking processes, so do the hard yards yourself first.

Remember both products and services

What products do you sell? What services do you offer? Many businesses not only offer products, they also have services that go with the products. For example, a plumber is going to sell shower fittings, and then install them. Words associated with products can be easy to determine, but don’t neglect those ‘service’ keywords, which a searcher may well have in mind when he enters search terms.

Consider hiring a professional

These are the people with experience. They have the latest tools and the knowhow. However, before you do so, work out as many words as possible for yourself. That saves the professional’s time – and your money!

Finally – it’s not only the words you choose, but also how you use them on your site that counts. However, that’s another story.



ELLIOT

Tug Search asked:


This article has been prepared by Tug. Tug, is a Search Engine Marketing specialist agency, based in Shoreditch, London.

Search Engines have evolved into a new consumer, communications and marketing channel. Google, Yahoo and MSN serve 213 million searches a day.

In fact, 9 out of 10 internet surfers use a Search Engine to start their internet journey. Therefore, if your website doesn’t have visibility in the engines, you are missing significant volumes of traffic.

Natural vs. Paid for Listings

There are essentially two listings within a Search Engine Results Page (SERP): the Natural listings (on the left) and the Paid for listing (on top and on the right).

Natural listings are the results the engine believes to be the most relevant sites to your search. The natural listings consistently receive over 70% of consumer clicks. Paid for listings are the ads served by Advertisers, who have bid on the term searched for by the consumer.

The Natural listings therefore list all available websites in the World Wide Web, while the Paid for listings only serve links by relevant Advertisers willing to pay for their spot, and thus high visibility in the engines.

To increase Reach, advertisers can pay for ads on the Search Engines themselves, as well as their local listings, mobile listings and their Content Network of websites.

Pay per Click (PPC). Pay only for Visitors

Unlike other marketing channels where you pay for the number of people who see your ad, in pay per click advertising (PPC) you only pay when someone clicks on your ads and is driven through to your site.

• 75% of users search for goods and services through a Search Engine.

• PPC has the lowest cost per lead compared to other Direct Marketing methods.

• Pay per click advertising is relevant to what the individual is searching for – targeting them at the right moment and mood.

• Pay per click is 100% accountable.

• Advertisers can know the cost of each conversion in real-time, and campaigns can be instantly optimised for maximum ROI.

To get visibility in the paid for listings you can set up a PPC campaign for your website yourself, or by commissioning a specialist Search Engine Marketing agency like Tug.

To get visibility in the Natural listings you need to optimise your website – this is called Search Engine Optimisation. Again this is where you need to commission a specialist agency like Tug.

What is Search Engine Optimisation (SEO)?

Search engine Optimisation, or SEO as it’s commonly known as, is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and efficiently. The sole aim and objective is for it to rank higher for keywords relevant to your business. Optimising a website is critical to gaining visibility on the organic or natural (left hand side) search results (SERP’s) of search engines.

SEO, is done in two stages, known primarily as on page and off page. On page involves the website itself and fundamentally evolves around the design, build and copy laid out within the actual site. Off page relates to ongoing SEO development and includes link building campaigns, news and article submissions, paid directory submissions and joining discussion forums that relate to your chosen industry. The latter is basically about gaining 3rd party exposure of your website.

On Page Factors

• Keyword mining

• Keyword density checks

• Credible copywriting

• Meta tags scripting

• Clean and valid mark-up (HTML)

• Link management

Off Page Factors

• Free / paid directory submission

• Article and news submission

• Press release distribution

• Reciprocal link marketing

• Inbound link building

• Digital signatures

Using Search Engine Marketing to meet your Communication Objectives

Consumers using a Search Engine are primarily in two sets of mind: ‘Research’ mode and ‘Ready to act/buy/sign up’ mode. From a marketer’s point of view they are at different stages of the Purchase Cycle.

PPC campaigns should be set up with this in mind. Different campaigns can be geared for different objectives – for example one for Awareness and one for Sales. The Awareness campaign should be optimized for Reach, concentrating on the highest number of clicks at the cheapest possible price. The Sales campaign conversely should be optimized for sales volume and cheapest Cost per Acquisition (CPA).

Search Engine Optimisation will primarily meet your Awareness and Traffic objectives, as the campaign usually concentrates on fewer, broader keyterms. But keep in mind that this broader Search might ultimately lead to a sale as the Searcher moves through the Purchase Cycle. Remember to optimize your Meta Descriptions (the description in the SERP) with the consumer in mind.

Search Engine Marketing Case Studies:

Search Engine Optimisation Case Study: UK Business Properties. http://ukbusinessproperties.com

Problem

• UK Business Properties launched a new Commercial Property directory in 2006

• While the agency that built the site assured them it was SEO friendly, they were languishing on page 3 on Google for the most important keyword: ‘Commercial Property’

Solution

• Tug developed an SEO strategy that emphasised the keyword ‘Commercial Property’

• Review and editing of website content – addition of content pages for all UK regions

• Review and editing of Meta

• Review and editing of code to make more spider friendly

• Directory and site map submission

• A bespoke link building campaign where we submitted to directories, article websites and actively exchange links with high PageRank sites in parallel business verticals

Results

• Within 6 weeks the website was listed #3 on Page 1 of Google.co.uk

• The keyword ‘Commercial Property’ now drives 65% of traffic to the site

• They are now #1 on Google and we are now optimising and link building for new relevant keywords

Pay per Click Case Study: Truffle Shuffle http://www.truffleshuffle.co.uk

Problem

• Truffle Shuffle is an online retailer competing in a tight margin business, against small t-shirt retailers and huge online retailers like ASOS.

Solution

• PPC campaign on Google and Yahoo.

• Avoid Broad keywords even if they can drive sales volume.

• Use only very specific product related keywords.

• Use bid management software to set strict Position and ROI rules.

• Develop specific, relevant ad Creative for every available t-shirt.

• Weekly coordination with PR efforts.

• Concentrate only on keywords that convert under £5.25.

• Measure revenue and work with exact margins to measure profit on every keyword weekly.

Results

• In November 07, Tug drove 1,949 sales (1 or more t-shirts) at an average cost per conversion of £1.39.

• We delivered a 24:1 ROI (revenue generated/ad spend).



EMILIO

Dave Rope asked:


If you are using article marketing to generate traffic for your site, it’s important to use the right keyword selection to get the most out of it. It’s also crucial that the article be structured with search engine optimization in mind.

To find the right keyword selection to use when writing your articles, you should use a keyword tool.

There are three major keyword tool that I recommend:

1. Google Keyword Tool: Google offers a free keyword tool and this can be a great place to start. The one drawback about using Google’s free tool is that it doesn’t give exact numbers. You’ll get search volumes and competition for a particular keyword as a ratio based on the other keywords in that category.

2. Wordtracker: Wordtracker is a great keyword tool because not only does it quickly generate keyword lists, but it also gives you the amount of searches performed for each term and the amount of competition you will have. They use the “KEI” index which stand for Keyword Effectiveness Index so you can easily know which keywords are worth it and which aren’t. You can actually try it for free by using the link at the end of this article.

3. Keyword Elite: Keyword elite is not only a valuable keyword finding tool, it’s also a versatile tool for finding hidden niches and google adsense campaigns. When you use keyword elite to find keywords it gives you much more information that the other keyword tools. You will know how many people search for the keyword, how many results are found on the web, how many ad campaigns exist for google, miva (yahoo) and enhance (msn), and how much advertisers are paying for each keyword with google adwords. Not only that, but you also get to see exactly what each ads look like which is great if you are running PPC campaigns.

In order to properly optimize your articles for search engines, be sure to include the selected keyword numerous times in the text. Using special text such as bold, underline and italics on the keyword also makes it stand out. Be careful not to overdo it because if you do, your article may be discounted by the search engines as spam. If you keep the keyword density at or below 3%, you will be fine.

Using the appropriate keyword selection will ensure that your article marketing efforts are not wasted on highly competitive keywords. It will also give a chance for your articles to rank high on the search engines which will result in more natural traffic to your site.



DREW

Keyword research in undoubtedly one of the most important aspects to consider when setting up your own online home business.

If you don’t target your keyword phrases effectively then you will be wasting both time and effort, performing tasks that will never pay off no matter how hard you try.

Here are some points to consider when conducting your keyword research:

1. Consider which tools you are going to use and save them to a one of your favourites folders for easy and frequent access. There are even some tools out there that allow you to download a tool bar with all the tools readily available. There are numerous free tools, many of which are very useful. I personally, use a tool called Keyword Elite to conduct my online keyword research.

2. What keyphrases are you going to target? – If you have very few resources available and are new to online marketing then it is advisable that you target ‘long tail’ keyword phrases. These are keyword phrases with 3-5 words, which make them a lot less competitive and easier to attain top rankings in the search engines.

3. Use a variety of keyword phrases for each campaign – Are you using the keywords in your website content or are they primarily for backlinking text? I would find two or three less competitive keyword phrases for each target market and use these to create backlinks through article submissions. Then, take ten different variations of these keyword phrases and use them in your website content.

4. Target profitable keyword phrases – Obviously the main aim of keyword research is to find profitable keywords. How can we do that? One effective way to target buyers and also find less competitive search terms is to find keyword phrases that contain certain words like, ‘buy’ as in ‘buy keyword research tool’.

5. Find untapped markets – Many of your competitors will be targeting all the same keyword phrases. This is where they fall down. Find obscure phrases that your target are already searching for and go after these by specifically writing articles based on these to achieve better or top search engine rankings. One good way to do this is by scanning your current website visitors and finding the keyword terms that sent them to your site.

Keyword research is only a beginning in building a profitable online business but it is an aspect of your marketing that cannot be overlooked. Effective keyword research is essential to ensure your business becomes a huge success and not a dismal failure.